Digital · Food media · Influencers · Events — Penang
Webuildbrandspeopletalkabout.
What’s Good? is one of Malaysia’s pioneering digital marketing agencies. Since 1998 we’ve helped names like Absolut, Lotus, Moët & Chandon and Accenture break through in Southeast Asia.
Digital disruptors since 1998
28yearsofmakingnoise
fortherightreasons.
We’ve worked with the internet since the very beginning — and we keep evolving with every new platform and technology, so the brands we work with stay ahead in Southeast Asia.
More about us →Our four focus areas
Connecting people
in meaningful ways.
Reach through social platforms
Digital Marketing
Campaigns driven by real-time data, so you know what works almost immediately.
- TikTok & Xiaohongshu
- Real-time insights
- Social management
Reviews & restaurant guides
Food Media
Credible food guides and reviews, built on decades inside the F&B industry.
- Restaurant reviews
- Food content
- F&B expertise
Introductions through testimonials
Influencer Marketing
Creators who genuinely know what they review — so audiences trust what they hear.
- Micro-influencers
- YouTubers & TikTokers
- Vloggers & podcasters
Encouraging the human connection
Event Experiences
Unique experiences that leave a lasting impression — from a cozy wine dinner to a party for thousands.
- Wine & tasting dinners
- Brand launches
- Concerts & parties
Selected work
Results,
not reels.
Film launch · 2013Every screening sold out
Fast & Furious 6
Opening-weekend ticket holders won exclusive drift rides with professional drivers, creating nationwide buzz for the Malaysia launch.
Hospitality · 2013#1 Moët outlet in Malaysia
Moët & Chandon
The first venue outside Kuala Lumpur to outsell every outlet in the capital, through branding and VIP-style events.
Brand building · 2024–Danish hi-fi, built for Asia
DALI
Regional branding, collaborations and custom soundscapes for a European audio icon entering Asia.
Gastronomati · our F&B group
Wedon’tjustadviseF&Bbrands.
Werunourown.
After 20 years consulting for top food and beverage names, we launched Gastronomati — home to The Caffeine Cartel and Pennapra Private Dining, winners of three Thai Select awards in 2024 and 2025.
Clients & partners
Trusted by
55+ brands.
From global spirits houses and carmakers to tech leaders and hotel groups — across Malaysia, Hong Kong, Japan, Thailand, the UK, the US and Denmark.
Speak to us
Got a brand that needs a jolt?
Tell us where you want to go. We’ll tell you how to make the most noise getting there.
- Emailwhatsgoodindustries@gmail.com
- Phone929-242-6868
- StudioGeorgetown, Penang, Malaysia
Send us an enquiry
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