About us · Est. 1998
Disruptorssince1998.
For 28 years, What’s Good? has been disrupting the digital marketing industry with innovative creative solutions — one of Malaysia’s pioneering digital agencies.
Our story
APenangagency
witharegionalreach.
We’ve worked with the internet since the very beginning and watched platforms rise and fall — remember Myspace? The one constant: people always crave high-quality content. Today we see ourselves as digital media curators, putting the best content into the marketplace for our clients. And since 2022, we run our own restaurants too.
What we stand for
Threewords.
Oneattitude.
Disruptors
We challenge the safe, expected option — because forgettable is the biggest risk a brand can take.
Propagandists
We know how to spread a message and make it stick with the people who matter.
Instigators
We start the conversation — then make sure everyone’s still talking about it years later.
Our brand
Paintedby
alegend.
Branding and image are two things we take very seriously. Our logo was hand-painted by Eric Haze — one of the founding fathers of New York graffiti, who has created art for Casio, Kiehl’s, Mountain Dew, Tommy Boy Records and the Beastie Boys.
We’ve also run our own streetwear line since 2006. Tongue-in-cheek and a platform for social commentary, What’s Good? Apparel has been featured in fashion magazines around the world, with collaborations alongside Eric Haze (NYC), 24Herbs (HK) and Methamphibian (Korea).
What drives us
Thebestwaytopredictthefuture
istocreateit.
Milestones
28years
inthemaking.
- 1998
Founded in Penang
What’s Good? opens its doors — and becomes one of Malaysia’s pioneering digital marketing agencies.
- 2000
First event experiences
We start creating bespoke event experiences — and haven’t stopped since.
- Early 2000s
Streaming before Spotify
In the dial-up era, we build a custom Flash player to stream a Hong Kong artist’s album.
- 2003–08
Five years of headline shows
Concerts and club nights with Salem, featuring Craig David, FAMA, 24Herbs and Chris Fortier.
- 2005
Caps, queues & a rooftop
Our Subcrew trucker caps sell out overnight — and we conceptualise Gravity, Penang’s first rooftop bar.
- 2006
What’s Good? Apparel
We launch our own streetwear line, later featured in fashion magazines around the world.
- 2007
DC Shoes goes regional
We launch DC Shoes across Malaysia, Thailand, Indonesia and Singapore.
- 2010
Racing & a signature shoe
Lotus sales jump 500% after we take the brand racing — and DC invites Ben to design his own sneaker.
- 2012
A billion-ringgit pitch
Our 8-hour documentary helps Accenture win a major telco CRM contract.
- 2013
The record-breaking year
Absolut, Asahi, Moët & Chandon and Fast & Furious 6 — national records fall, and Cuvée wins HAPA Bronze.
- 2014
Hotel Jen rebrand
We guide Hotel Jen Penang through its RM70 million repositioning.
- 2016
Eat Up & Commune
La Vie is booked solid for six months, and Commune becomes Penang’s fastest-selling tasting event.
- 2022
Gastronomati is born
We launch our own F&B group after decades of advising others.
- 2023
The Caffeine Cartel opens
Our modern lifestyle café brings Thai fusion food to a new crowd.
- 2024
Thai Select ×2 & DALI
The Caffeine Cartel and Pennapra win Thai Select, and DALI joins as a partner.
- 2025
Pennapra goes 2-Star
One of only 6 restaurants in Malaysia — and 116 worldwide — with Thai Select 2-Stars.
The team
Thepeople
behindthenoise.
Ben Lo
Leads our creative — and one of only a handful of Malaysians with a signature shoe from a major international brand, after DC Shoes invited him to design his own colourway.
Aun
Shapes how our brands look on camera, from campaign shoots to brand films.
Speak to us
Got a brand that needs a jolt?
Tell us where you want to go. We’ll tell you how to make the most noise getting there.
- Emailwhatsgoodindustries@gmail.com
- Phone929-242-6868
- StudioGeorgetown, Penang, Malaysia
Send us an enquiry
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