What we do · Penang, Malaysia

Digital,food,influencers&unforgettableevents.

Four focus areas — plus the craft behind them. Everything you need to connect with people in meaningful ways, with results you can measure, under one roof in Penang.

8Disciplines under one roof
28Years of making noise
55+Brands served
8Cities we’ve thrown events in

Our services

Eightways
tomakenoise.

Scroll through each discipline — or jump straight to the one you need.

01Focus 01 · Social & data

DigitalMarketing

It is now possible to get 100% quantifiable results through digital marketing on social media. We know whether something works — or doesn’t — almost immediately, through data analysis and insights.

The metrics we get from social platforms let us monitor marketing effectiveness in real time, so we can build campaigns like never before. As one of Malaysia’s pioneering digital agencies, we’ve worked with the internet since the very beginning.

  • Social strategy & management
  • Real-time analytics & insights
  • TikTok, Xiaohongshu, Instagram & more
Talk to us about Digital Marketing →
Phone showing a social media app
02Focus 02 · Guides & reviews

FoodMedia

Good food brings people together. After more than three decades consulting for restaurants, bars and clubs, we’re turning that expertise into a trustworthy source of information for foodies everywhere.

Too many food “critics” know little about food and drink. We’re building city-based food guides — Kuala Lumpur, Penang and beyond — that bring credible, reliable restaurant reviews to consumers.

  • City food guides
  • Restaurant reviews
  • F&B content & photography
Talk to us about Food Media →
What's Good? Kuala Lumpur food guide artwork over a flaming wok
03Focus 03 · Creators who know

InfluencerMarketing

We’ve noticed a worrying trend of inexperienced people reviewing things they know little about. There’s nothing worse than someone who knows nothing about cars reviewing the latest Honda.

So we train, educate and empower a new generation of influencers, vloggers and podcasters to be well-versed in what they review — and become trustworthy sources brands can rely on.

  • Influencers & micro-influencers
  • Vloggers, YouTubers & TikTokers
  • Podcasters
Talk to us about Influencer Marketing →
Smiling traveller taking a selfie in front of a Thai temple
04Focus 04 · Since 2000

EventExperiences

We love bringing people together, and we’ve been creating bespoke event experiences since 2000. There’s nothing quite like a group of strangers experiencing something together — and making great memories in the process.

Whether it’s a cozy wine pairing dinner or a party for thousands, every event experience we create must be unique and leave a lasting impression.

  • Brand launches & activations
  • Private dinners & tastings
  • Concerts, club nights & parties
Talk to us about Event Experiences →
Laser lights over a concert crowd
05Cars & car culture

AutomotiveEvents

Big automotive enthusiasts ourselves, we’ve been lucky to work with many car brands over the years — from taking Lotus racing to the Shell Helix Invasion.

We understand what exotic car companies and owners need, so we’re often the go-to organiser for big car events and special launches in Northern Malaysia, with strong ties to brands, owners and car clubs.

  • Car launches
  • Track days & drives
  • Car club events
Talk to us about Automotive Events →
Yellow supercar with a white racing stripe
06Brand strategy

Branding&Design

Branding is where we started in 1998. As branding pioneer Walter Landor said, “Products are made in a factory, but brands are created in the mind.”

We create memorable, instantly recognisable brands and design everything around them — digital to print — with one cohesive look. We take our own brand seriously too: our logo was hand-painted by New York graffiti legend Eric Haze.

  • Brand strategy & identity
  • Campaign & print design
  • Rebrands & refreshes
Talk to us about Branding & Design →
Created
in the mind
Brand strategy
07Film & content

VideoProduction

If a picture is worth a thousand words, video is worth ten times that. From an 8-hour pitch documentary for Accenture to social-first clips, we produce video that shows the very best of your brand.

Entertaining content gets watched — and that means more exposure for you.

  • Brand films & documentaries
  • Social-first video
  • Event coverage
Talk to us about Video Production →
Cinema camera on set
08Music & talent

DJDivision

We’ve worked with world-class DJs and talent for over two decades — Craig David, FAMA, 24Herbs, Chris Fortier and many more — so we set up our own DJ division to deliver dynamic, interactive event experiences.

Our events have taken over bars and clubs in London, Barcelona, Shanghai, Manila, Hanoi, Hong Kong, Kuala Lumpur and Penang.

  • DJ & talent booking
  • Music direction
  • Custom soundtracks
Talk to us about DJ Division →
London →
Penang
8 cities and counting

How we work

Frombrief
tobuzz.

  1. 01

    Discover

    We learn your business, your market and the people you need to reach.

  2. 02

    Strategise

    A clear plan built on regional insight, not guesswork.

  3. 03

    Create

    Identity, content, video and experiences, crafted in-house.

  4. 04

    Launch

    We make the noise — campaigns, events and everything in between.

  5. 05

    Measure

    We track what works and keep pushing the numbers up.

Speak to us

Got a brand that needs a jolt?

Tell us where you want to go. We’ll tell you how to make the most noise getting there.

Send us an enquiry

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What's Good?

Digital marketing, food media, influencer marketing & event experiences — from Georgetown, Penang. Disruptors, propagandists and instigators since 1998.

Say hello

whatsgoodindustries
@gmail.com

Georgetown, Penang, Malaysia

Penang –:– GMT+8

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