Case studies · Since 1998
Proof,notpromises.
Product launches, rebrands, market entries and record-breaking nights. A selection of what we’ve delivered for global and regional brands.
Featured
Theheadline
acts.
Film launch · 2013Every screening sold out
Fast & Furious 6
United International Pictures brought us in to create a complete Fast & Furious event experience for the Malaysian launch. Opening-weekend ticket holders could register for a drift ride with a professional drifter — and every screening sold out.
Hospitality · 2013#1 Moët outlet in Malaysia
Moët & Chandon
Through targeted branding, marketing and VIP-style events, our client’s venue became Malaysia’s highest-selling Moët outlet in 2013 — the first venue outside Kuala Lumpur to outsell every outlet in the capital.
Brand building · 2024–Danish hi-fi, built for Asia
DALI
DALI is a household name in Europe but less known in Asia. Since 2024 we’ve been building its regional brand — collaborative products, events and custom “soundscapes” for DALI customers.
More results
Thehighlight
reel.
+500%
sales increase
Lotus Cars
Sales had stalled and the youngest buyer was 45. So we went racing — within three months, 23-year-olds were coming in for test drives.
400%
over the national record
Absolut Vodka
We packaged and ran the Penang launch of Absolut Hibiskus. Queues stretched down the street by 9 PM and the national sales record fell by 400%.
Bid won
billion-ringgit contract
Accenture
We shot an 8-hour documentary of Accenture’s pitch for a telco CRM contract — in two weeks. It was presented as part of the pitch, and Accenture won.
#1
national sales record
Asahi
We ran the Penang leg of the Asahi Super Dry club tour. By midnight it had broken Asahi’s national record for beer sold at a Super Dry event — still unbroken.
#1
club in Penang
Cuvée
We ran marketing, sponsorship and music direction. Within 12 months Cuvée was Penang’s #1 club, won HAPA Bronze for Best Club in Malaysia — and sold the most Moët in the country.
10
years at #1 occupancy
g Hotel
We supervised marketing, advised on operations and designed the hotel’s own soundtrack. After one year it led Penang in occupancy — for the next decade — and won many HAPA awards.
1st
rooftop bar in Penang
G Kelawai
Invited into the planning of the G Kelawai Hotel, we conceptualised Gravity — Penang’s first rooftop bar. It’s still the hotel’s biggest draw and one of Penang’s most popular nightspots.
RM70m
rebrand
Hotel Jen
When Shangri-La’s Traders Hotel became Hotel Jen, we repositioned the Penang property for the millennial business traveller.
Multiple
HAPA wins
HAPA Awards
Hotels and bars we’ve worked with have won Hospitality Asia Platinum Awards again and again — from g Hotel to Cuvée, which beat thousands of venues to Best Club in Malaysia 2013.
4
markets launched
DC Shoes
We built DC Shoes’ entry into Malaysia, Thailand, Indonesia and Singapore — including choosing retail and distribution partners.
Signature
DC sneaker colourway
DC Shoes × Ben
DC Shoes invited our Creative Director, Ben, to design his own colourway. His CMYK-inspired sneaker starred in DC’s global 2012 campaign — a rare honour for a Malaysian.
Sold out
queues overnight
What’s Good? × Subcrew
With Hong Kong streetwear label Subcrew, founded by actor Sam Lee, we released limited-edition trucker caps. People queued overnight for every new colourway.
5
years of headline shows
Salem
From intimate showcases to concerts with Craig David, FAMA, 24Herbs and Chris Fortier, we made Salem one of Malaysia’s most energetic brands of the era.
6
months fully booked
La Vie
One invite-only, 30-guest dinner, “Eat Up”, with top influencers from KL and Penang turned an overlooked restaurant into the hardest table in town.
Fastest
selling tasting event in Penang
Commune @ El Faro
We created the “Commune” brand for a collaboration dinner between the chefs of La Vie and El Faro. Both chefs have since opened Chin Chin and Indigo.
Go-to
car events up north
Shell Helix Invasion
Car enthusiasts ourselves, we’re the go-to organiser for big car events and launches in Northern Malaysia — like the Shell Helix Invasion.
Pre-
Spotify streaming
Streaming Audio
In the dial-up era, we built a Hong Kong artist’s website and a custom Flash player to stream her album — later used across many client projects.
Speak to us
Got a brand that needs a jolt?
Tell us where you want to go. We’ll tell you how to make the most noise getting there.
- Emailwhatsgoodindustries@gmail.com
- Phone929-242-6868
- StudioGeorgetown, Penang, Malaysia
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